Quantcast
Channel: Software Developers IndiaSearch Engine Optimization -SEO » Software Developers India
Viewing all articles
Browse latest Browse all 2

SEO development for Small Business in the U.S.

0
0

As a small business, you don’t have all day long to focus on SEO. You also can not learn all the tricks out there in order to test and implement each one of them. So now, we are going to learn the basics but more efficient way to implement an excellent SEO strategy for our Business in 3 Steps:

1) We need to learn the basics of search engine friendly development (Onsite):

If we are building a new Website for our Site or updating an old one, we absolutely need to focus on Indexable Content!. This means: our Site should have text (search engines, for now, can only index text and learn what your Site is all about from your title, url and text). Because Flash Sites or Java plug-in should be supplement with text, video & audio should have a text transcript, Search boxes should be replaced with crawlable links and Images should have assigned the attribute “alt – description”.

As a small business owner, we have to invest in the basics of our online presence. Our Web Site and it’s structure is the foundation of everything online. Once we have this setup we wan continue to the next level.

Note: remember, you need to track your improvements everyday, for that you can use for free Google Analytics Tool and also is good to have the Google Webmaster Tool.

2) We need to focus our attention in Search Queries – Keywords Research (Offsite):

When our website is ready, we will focus on Keyword Research, this means that we will choose the best keywords that our clients will search in Search Engines in order to find our products or services. For example, Insurance Broker: “car insurance”, “quote insurance”, “compare insurances”, “online insurance”, etc.

To do this, we need to define ours title tags, meta tags, url structures and all our content. We can find a lot of information about this topic online, but to have an idea, if our site is about Insurance Broker, our title tags should be something link: “Insurance Broker Online in Denver” or “Insurance Broker – Car, Home and Life Insurance”. Our URL structure: “www.yoursitename.com/car-insurance”, “www.yoursitename.com/life-insurance-online”, etc.

3) The last and more important point, Growing our popularity and links:

This is not an overnight strategy = success. In this point, there is no shortcut, there is only hard work and perseverance.

Since 20 years ago, Search Engines (like Google, Bing or Yahoo) have used links as votes for our Site to rank in their results. So getting links to our site from other websites related to our topic is a key element for success.

As we can see, this an extremely simple explanation, but the reality is that the implementation is difficult, and even more nowadays.

We can find hundreds of tactics to get links to our Site so we can rank higher and get more customers, the reality is that in time, there will be changing and what works now will not work in the future (ranking algorithms in Search Engines change almost every month!).

In this moment, for example, what is working is: Natural Editorial Links (Guest Post) like for example this one that I’m writing right now (Nothing Matters More than Leading By Example), also you can try Manual Link Building (start contacting bloggers and directories in your niche) and also build your own company blog (content marketing) and be newsworthy in order to get links to your Site!.

Guest Post: From Argentina and now living in Brazil, Christian Rennella Co-Founder of Cotizar Seguros at elMejorTrato.com the Leader Aggregator in Latin America. Actually working to expand in México, Colombia and Brazil with Seguros oMelhorTrato.com. The business is growing at more than 55% yearly.


Viewing all articles
Browse latest Browse all 2

Latest Images

Trending Articles





Latest Images